A simple tally of the number of occurrences of a behavior.

• A. Attention
• B. Frequency/Count
• C. Data Path
• D. Continuous Measurement

Answer: (B)

Counting how many times a behavior occurs is a measure of its frequency or count. A tally is exactly that: you mark each instance as it happens, giving you a total frequency for the observation period. This simple method lets you see how often the behavior occurs and, if you know the time span, you can compute rate (occurrences per unit of time). It isn’t measuring attention, which would track a social stimulus or response rather than the behavior itself. It also isn’t describing a data-handling path, which relates to how data are collected or organized. While tallies can be used within continuous data collection, the description that best fits a simple tally of occurrences is frequency or count.